Beckhoff

Impulse Embedded celebrates 30 years of growth and achievement

01 December 2023

A recent photograph of all employees of Impulse Embedded
A recent photograph of all employees of Impulse Embedded

To celebrate 30 years of achievement, including a pivotal 20-year partnership with Advantech, Impulse Embedded commemorated its anniversary by sharing a weekend retreat to the picturesque Peak District with the whole Impulse team.

Founded in 1993 by Graham Whitehouse with just four members of staff, the original vision for Impulse Embedded arose from the desire to connect UK companies with global technology and support customers’ unique projects.

Impulse achieved this from the beginning by being the familiar link between customers and carefully selected and reliable manufacturing partners. From these humble beginnings to the present, 30 years later, the company has grown substantially and still includes some members of staff who have been with the company since the beginning. 

Impulse’s journey began in the Old Vicarage in Tittensor, Staffordshire. Staffordshire has always been its home – and as the company’s breadth and staff number advanced, so did the requirement for a more spacious and accommodating headquarters. From its current base in Chesterton, Newcastle-under-Lyme, Impulse Embedded is continuing to grow and innovate.

Over the years, Impulse has partnered with some of the greats in the world of technology who specialise in industrial and embedded computing, networking, intelligent systems, and IIoT. To this day, it still stocks these innovative devices and components from its valuable manufacturing partners. In addition to this, Impulse provides customisation services for truly unique products, plus technical training and full product lifetime support. 

In addition to these milestones, Impulse Embedded has also: 

• Become ISO 9001:2015 certified and is working towards ISO 14001:2015

• Created an ‘Innovation Hub,’ which combines a development lab, media room, and new tech support seats with a large training facility filled with server racks for hands-on training

• Added electric vehicle charging stations to its headquarters to aid its sustainability goals

On the weekend retreat to the Peak District, Impulse collectively reflected on its rich history, celebrated the present, and eagerly anticipated the future. The weekend was filled with laughter, camaraderie, the creation of enduring memories and of course, a cake, and what better way to mark their 30th birthday than with its very own VELA Rack PC cake!

Key Advantech partnership

Special cake to celebrate 30 years of Impulse Embedded, and 20 years of partnership with Advantech
Special cake to celebrate 30 years of Impulse Embedded, and 20 years of partnership with Advantech

The cake also served as a symbolic nod to yet another remarkable achievement. It acknowledged the enduring 20-year partnership between Advantech and Impulse, a collaboration that has played a pivotal role in their shared success. Additionally, it honoured the impressive 40-year legacy of Advantech in the industrial computing world.

The cake became a delicious centrepiece, embodying both the longstanding partnership and the enduring success of Advantech's four decades in business. 

Cheers to 30 years of Impulse and to the strong bonds that have made the last two decades with Advantech truly exceptional.

Speaking on their milestones, Craig Stone, CEO of Impulse Embedded, said: “I take pride in our company’s journey thus far, marked by consistent improvement over the past three decades. Our success is a testament to the hard work of our team, the unwavering support of our valued clients, and the dedication that defines our company culture. As we look ahead to the future, we remain committed to the innovation and incredible partnerships that have made our journey a success.”

Impulse Embedded is a leading provider of Industrial computing systems and solutions. Its customers rely on the company to provide the best embedded computing products and solutions for the challenges presented by today’s industrial demands. Together with its global manufacturing partners, Impulse provides world-class innovative embedded computing and automation products and solutions suitable for multiple industrial market sectors.

For more information on its embedded systems, please visit https://www.impulse-embedded.co.uk/ or call +44 (0)1782 337800.


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