Defining deliverable benefits and digital transformation best practices

19 March 2025

Nicolas Heuzé of Sweetch Energy talks about the huge potential of his company’s osmotic energy technology
Nicolas Heuzé of Sweetch Energy talks about the huge potential of his company’s osmotic energy technology

In Rockwell Automation's latest video series season, the company conducts executive interviews with innovators and visionaries, looking at the critical role that digital technologies play in sustainability, growth, and employee empowerment.

The company's highly informative ROKStudios video series looks at how digital technologies are proving essential to realising business-critical outcomes across multiple applications. From exciting sustainability start-ups, through established chocolate and steel production, and on to digitally transformed pharmaceutical operations, the new ROKStudios episodes are a compendium from the company’s Automation Fair 2024 event. 

The discussions include interviews with founders, managing directors, CEOs, business development managers and team leaders, all of whom face unique challenges, but still unite under a common drive towards more sustainable operations - not just for them, but for their customers, too.

“Digital technologies, by their very nature, are highly adaptable and create firm, yet scalable foundations from which all elements of a business can flourish and grow,” said Gustavo Zecharies, President, Europe, Middle East and Africa, Rockwell Automation. “The diverse range of attendees at Automation Fair highlighted how every facet of the global manufacturing universe sees digitalisation as the future, and these ROKStudios interviews showcase how industry leaders and visionaries have achieved their outcomes.”

Renewable energy

Eloisa de Castro and Dr. Samer Nameer explain how their company, Enerpoly, is set to have a huge impact in the renewable energy market thanks to innovative, more sustainable and easily accessible battery chemistry, in combination with highly scalable automation solutions that cater for rapid growth across a global footprint.

By osmosis

Also under the sustainability banner, Nicolas Heuzé, CEO of Sweetch Energy, talks about the huge potential of his company’s osmotic energy technology, which will revolutionise clean-energy production. Heuzé goes on to explain how scalable automation and control is critical for start-ups as they leave the lab and head out on their journey to commercialisation.

Steel system integration

Antonio Ambra, Managing Director of AIC Group, North America, explains how his company, a systems integrator for the steel industry, is helping traditional steel companies to leverage modern technologies and how they can bring these technologies and people together to not just address sustainability challenges, but also to drive real-time improvement through data capture and analytics.

Industrial process control

Dermot Carragher and Peter McGinnity, founders of Irish company ControlSoft Automation Systems, discuss how outdated systems can hinder progress and share how a transition to solutions that unify people and technology is essential for modernisation and growth, and how this single-plan-based collaboration is just as critical in the supply chain too.

Confectionery

A global confectionery company representative explains how essential digitalisation is in business continuity, not just for handling supply-chain disruptions and the effects of global events, but also for absorbing the pressures of organic and inorganic expansion. He goes onto explain his company’s digital transformation mindset.

Pharma opportunities

Finally, Marti Cortada, US Business Development Manager for Adasoft, a company that specialises in factory management and Industry 4.0, explains what best-in-class pharmaceutical operations look like and how his company’s mantra “because people empower factories” makes a real impact.

These video interviews - and more than 100 others – are available at the ROKStudios portal, which contains inspirational insights from industry leaders, technology experts, domain specialists and visionary innovators.


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