Welcome to the latest Connectivity video interview! Today, I will be talking to Richard Stone, Managing Director of Stone Junction, about the energy cost crisis for manufacturers.
READ MORE
Everyone plays meeting bingo every now and then; marking off on a list when someone says, ‘push the envelope’, ‘low hanging fruit’ or ‘window of opportunity’. If you haven’t, you’ve really missed out. So, please accept my Christmas wishes along with a gift in the form of the print-out-and-keep meeting bingo card above.
READ MORE
This month I read, for the first time, Anthony Burgess’ A Clockwork Orange. I know right! Most people read it during their rebellious teenage phase.
READ MORE
The likelihood of an economic recession on both sides of the Atlantic has increased substantially in 2022, with most economists agreeing that it’s probably the base case, rather than a potential scenario now. But, if an interesting piece of work by Sapio Research is accurate, this could mean your business should actually be preparing for growth.
READ MORE
Early in my PR career, I came across an article translated from English into Spanish. Where in English, the example used to describe two unexpected things that go together well was “peanut butter and jelly”, the Spanish equivalent was “ham and melon”. This early example highlighted the importance of regionalising content. Here, Alison Gardner, Account Manager at Stone Junction, shares some advice for getting an international PR campaign off the ground in a new market.
READ MORE
Organising a trade show is a mammoth task. Imagine the horror when after months of work, the stand is quiet and visitor-free. Here Leah Elston-Thompson, account director at Stone Junction, the first PR agency for the fourth industrial revolution, explains how to use PR and marketing before, during and after a show to maximise footfall to your stand.
READ MORE
Link building is one of the most difficult, yet most effective, areas of SEO. While technical and on-page SEO are more like a science — straightforward to implement if you know the formula — off-page, SEO involves a bit more creativity. Here, Andy Kehoe, Marketing Executive at technical PR agency, Stone Junction, discusses the benefits of off-page SEO and explains how to get started.
READ MORE
It’s a truth universally acknowledged, that the most successful companies have a thirst to give away knowledge as well as sell products and services, explains Andy Kehoe, Marketing Executive at technical PR agency Stone Junction.
READ MORE