Articles By Stone Junction Ltd

    • Avoiding the fat finger slip of AI

      Most of us have experienced that awkward moment of a fat finger slip. In most cases the consequences are minimal, like inputting the wrong figure into a spreadsheet. Here Richard Stone, Managing Director of technical marketing agency Stone Junction, explores the problem.

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    • Marie Curie loved a bit of science PR

      "The scientific method is a powerful tool for understanding the world around us. Let us help you share your discoveries with the world.” I don’t think there could be a more concise and beautiful expression of the importance of PR to scientific companies than this quote from the Polish/French Nobel Prize winner, Marie Curie, explains Richard Stone, Managing Director of Stone Junction.

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    • "Uplifting stories only": The impact of 'peak internet' on technical PR

      Despite over 30m people signing up for Threads in its first couple of days, with nearly 100M sign-ups at the time of writing, humanity appears to have hit peak internet. According to the research company GWI, we spent 13 percent less time online in 2022 than in 2021, explains Richard Stone, Managing Director of Stone Junction.

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    • Generative AI: Threat or Future?

      Generative AI is a phrase on everybody's lips right now. In this exclusive interview, Connectivity speaks with Richard Stone, Founder of Stone Junction, about how manufacturing companies can take advantage of generative AI technologies such as ChatGPT in their marketing activities.

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    • Is generative AI a threat to PR agencies?

      The popularity of ChatGPT since its launch last November has made generative AI one of the hottest topics in tech over the last couple of weeks. It’s been the talk of Davos, the subject of 4,520,000 Google News search results and even the reason a woman in south London left her husband.

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    • Energy cost crisis

      Welcome to the latest Connectivity video interview! Today, I will be talking to Richard Stone, Managing Director of Stone Junction, about the energy cost crisis for manufacturers.

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    • Is it really a paradigm shift?

      Everyone plays meeting bingo every now and then; marking off on a list when someone says, ‘push the envelope’, ‘low hanging fruit’ or ‘window of opportunity’. If you haven’t, you’ve really missed out. So, please accept my Christmas wishes along with a gift in the form of the print-out-and-keep meeting bingo card above. 

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    • Why communicators should cling to newspapers and magazines

      This month I read, for the first time, Anthony Burgess’ A Clockwork Orange. I know right! Most people read it during their rebellious teenage phase.

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