“In preparing for battle, I have always found that plans are worthless, but planning is everything.” This quote is generally attributed to Dwight Eisenhower, but in his own writing he attributes it to an anonymous soldier – and the quote is a little different. Here, Richard Stone, Managing Director of technical PR agency Stone Junction, explains why.
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International PR firm to attend this year’s Advanced Engineering Show
Technical PR agency, Stone Junction, will be joining this year’s largest gathering of the UK engineering professionals on the November 3 and 4 at the NEC, Birmingham, when it exhibits at Advanced Engineering. Stone Junction will be on stand number C33.
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Tech PR agency wins multiple golds
Technical PR agency, Stone Junction, racked up a tally of five gold awards at this year’s CIPR (Chartered Institute of PR) PRide awards. The awards mark another year of continued excellence with the agency becoming the first to win PR Consultancy of the Year for three consecutive years.
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Creating a family of content using pillar pages and topic clusters
There were around 1.8 billion websites online when you began reading this article. By the time you finish reading it, there will have been another 550 launched. According to W3Techs, 62.3% of all of them are in English, with Russian, the next most popular language, only representing 7.5%. All this means that standing out is harder than ever before, explains Andy Kehoe, Marketing Executive at Stone Junction – the first PR agency for the Fourth Industrial Revolution.
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How has the pandemic changed technical PR?
In a guest column, exclusive to Connectivity, Richard Stone, Managing Director of Stone Junction explains how the pandemic has changed the world of PR, a year after its impact began to be felt in the UK.
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Tech start-ups and the problem with neology
Amongst cutting edge automation technology start-ups, there’s a well understood problem with language; nobody uses new and emerging words when they are buying things. In a guest column, exclusive to Connectivity, Richard Stone, Managing Director of Stone Junction – the first ever PR agency for the Fourth Industrial Revolution – explains how to tackle the challenge.
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Inspekto – a Stone Junction case study
Quality assurance (QA) and manual inspection cost the manufacturing industry billions. Relying on the human eye for inspection is often unreliable, businesses needed a better strategy to avoid these losses – enter Inspekto.
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Why tech PR businesses need Instagram
In a guest column, exclusive to Connectivity, Richard Stone, Managing Director of Stone Junction – the first-ever PR agency for the fourth industrial revolution – explains why neglecting Instagram is a definite #instafail for any tech business.
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