In a new column, exclusive to Connectivity, Richard Stone, the founder of Stone Junction – the first PR agency for the Fourth Industrial Revolution, recounts the robotics and automation trends from Chicago’s Automate show that have got him on the edge of his seat with excitement.
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Stop positioning yourself using Industry 4.0
I recently read this description about a common writing faux pas while searching for examples of mixed metaphors: "In Garner's Modern American Usage, Bryan A. Garner offers this example from a speech by Boyle Roche in the Irish Parliament: 'Mr. Speaker, I smell a rat. I see him floating in the air. But mark me, sir, I will nip him in the bud.'" This made me think about manufacturing terms that have been used to death, so much so, that they've become clichéd. Phrases like Industry 4.0.
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