Why straightening a croissant is a sign of the times for Industry 4.0(24/07/2019)
I saw an article recently about Tesco’s recent decision to ditch the crescent-shaped croissant. My first thought was, why? Surely a croissant that is not shaped like a crescent ceases to be a croissant? Turns out that’s what consumers want. (Straight croissants make it easier to spread the jam apparently). Products should always try and meet the needs of the consumer and Tesco’s customers have spoken.