People have been talking about the connected car for years, but the reality is far from the hype. McKinsey & Company estimate that the broader car data-enabled services market could become a $450-$750B market by 2030, representing a dramatic proliferation of new features and services which are relatively nascent today. To get there requires OEMs to think about the opportunity with a fresh perspective, starting with debunking four common vehicle connectivity myths that plague the market.
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Whenever you see a driverless car making its way around town, it is collecting valuable data. Whether that’s data about the width of the road, other surrounding vehicles or pedestrians crossing the street, or information on how the car is handling the road surface – it’s taking it all in and it doesn’t stop.
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