ICONICS becomes Mitsubishi Electric Iconics Digital Solutions
08 April 2025
ICONICS, a specialist in SCADA industrial automation, digitalisation, and smart buildings software, has officially changed its name to Mitsubishi Electric Iconics Digital Solutions (MEIDS).
The milestone marks a bold step forward in the company's integration into the Mitsubishi Electric Corporation family, and helps to showcase its continued evolution into a global leader in digital solutions and digital transformation.
Mitsubishi Electric has supported ICONICS' growth for over a decade, culminating in a full acquisition in 2019 and continued collaboration as part of the Mitsubishi Electric Group. The name change is a recognition of its technological excellence, customer commitment, and position as Mitsubishi Electric's global SCADA automation and digitalisation platform.
The meaning behind the name
The new name reflects both where the company came from and where it's going, representing its identity, evolution, values, and the future it's building. It unites the global strength of Mitsubishi Electric with the legacy of ICONICS as a pioneer in SCADA automation and digitalisation software, and developer of a growing portfolio of digital solutions for industrial operations, infrastructure, and smart, sustainable buildings.
A strong heritage, a stronger future
While its name has changed, the company's mission and entrepreneurial spirit remain steadfast. Its pipeline is strong, with major innovations across its core product families, in particular GENESIS (also referred to as GENESIS version 11).
Ted Hill, President & CEO of Mitsubishi Electric Iconics Digital Solutions, emphasises the significance of this transition, saying, "This is more than a name change — it's a declaration of who we are and where we're headed. With the backing of Mitsubishi Electric and the agility of ICONICS, we are uniquely positioned to drive the future of industrial automation and smart, sustainable infrastructure. Our customers can expect the same cutting-edge solutions and world-class support, now with even greater resources and opportunities."
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