PR has become reliant on templates. Press releases follow fixed patterns, while blogs and LinkedIn posts often stick to familiar formats that prioritise structure over originality. Here, Richard Stone, Founder of Stone Junction, argues that technical storytelling needs less formatting and more creative tension to truly resonate with the audiences that matter.
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How do you prove the ROI of PR in high-tech industries?
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Over the past few years, I’ve noticed a shift in how STEM brands approach visibility. There’s more urgency, more pressure to jump on whatever’s gaining traction that week.
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Technical PR agency Stone Junction has been appointed by Instron CEAST Division, a specialist in materials testing solutions, to handle its media relations.
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Cleantech companies face a growing challenge: building trust in an industry where scepticism runs high.
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Marketing success often hinges on understanding not just what works, but why it works. In pay-per-click (PPC) advertising, attribution models are often the answer to this puzzle, revealing which interactions drive customers to conversion. Here, Lorna Wilde, PPC Specialist at Stone Junction, explains how PPC attribution models can help to understand the true value of campaigns and improve decision-making.
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How to build a strong and transparent sustainability comms plan? It seems like everyone is talking about sustainability at the moment – and with research suggesting global warming is close to hitting 1.5 degrees, it’s clear why.
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2025 is going to be the year of the industrial robot in the United Kingdom. In fact, we are almost in a place where we could use the phrase ‘perfect storm’ without sounding hackneyed.
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