Almost 90 percent of lobbyists and PR professionals think there should be greater transparency in Westminster lobbying, according to a new poll by the Chartered Institute of Public Relations (CIPR).
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It seems like every other person I meet in 2024 is an expert in prompt engineering, the process of writing an instruction that can be interpreted and understood by a generative AI model. But how many of those people can describe their knowledge and expertise in a way that can be easily remembered and applied?
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The ancient hieroglyphs in Egypt stand as a testament to how intricate symbols once communicated complex ideas. In much the same way, the automation and associated technology industries can harness the power of visuals to make their complex data and innovations accessible quickly to educated niche audiences, says Tom Fallows, Graphic Designer at technical PR agency Stone Junction.
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Can the Government’s Wall of Belief’s document be a useful tool for PR agencies outside the public sector?
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In their seminal book, the Fall of Advertising and the Rise of PR, Al Ries and Laura Ries famously describe PR as a sword and advertising as a shield.
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Struggling to convey tricky technical jargon to your customers? Or worried about tackling tough topics, such as sustainability or AI? Then it’s important to turn to a PR firm to ensure that you can do so in an engaging and accessible way. For this exclusive interview, Connectivity had the chance to visit Stone Junction to find out first-hand how a technical PR agency operates.
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Technical, technology and science PR agency Stone Junction (and key partner of Connectivity) has rebranded, to signal a new phase of the company’s development. The iconoclastic and irreverent new visual style is the company’s first rebrand since 2014.
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It seems like everyone is talking about sustainability at the moment — and with research suggesting global warming is close to hitting 1.5°C, it’s clear why. But if your manufacturing or engineering business isn’t leading the way, or hasn’t even started its sustainability journey yet, should you get involved in the conversation? Here, we explore the importance of transparent sustainability communication for any business.
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