Over the past few years, I’ve noticed a shift in how STEM brands approach visibility. There’s more urgency, more pressure to jump on whatever’s gaining traction that week.
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Stone Junction lands materials testing giant
Technical PR agency Stone Junction has been appointed by Instron CEAST Division, a specialist in materials testing solutions, to handle its media relations.
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Beyond greenwashing: How to build trust and credibility in cleantech
Cleantech companies face a growing challenge: building trust in an industry where scepticism runs high.
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Google killed your favourite attribution models – now what?
Marketing success often hinges on understanding not just what works, but why it works. In pay-per-click (PPC) advertising, attribution models are often the answer to this puzzle, revealing which interactions drive customers to conversion. Here, Lorna Wilde, PPC Specialist at Stone Junction, explains how PPC attribution models can help to understand the true value of campaigns and improve decision-making.
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How openly should manufacturers share their sustainability journey?
How to build a strong and transparent sustainability comms plan? It seems like everyone is talking about sustainability at the moment – and with research suggesting global warming is close to hitting 1.5 degrees, it’s clear why.
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2025: (Finally) The year of the robots
2025 is going to be the year of the industrial robot in the United Kingdom. In fact, we are almost in a place where we could use the phrase ‘perfect storm’ without sounding hackneyed.
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Effective, ethical public affairs
Almost 90 percent of lobbyists and PR professionals think there should be greater transparency in Westminster lobbying, according to a new poll by the Chartered Institute of Public Relations (CIPR).
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Writing prompts for AI? Ask TRACI
It seems like every other person I meet in 2024 is an expert in prompt engineering, the process of writing an instruction that can be interpreted and understood by a generative AI model. But how many of those people can describe their knowledge and expertise in a way that can be easily remembered and applied?
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