Stone Junction Ltd



Articles By Stone Junction Ltd

    • How to maximise footfall at a trade show

      Organising a trade show is a mammoth task. Imagine the horror when after months of work, the stand is quiet and visitor-free. Here Leah Elston-Thompson, account director at Stone Junction, the first PR agency for the fourth industrial revolution, explains how to use PR and marketing before, during and after a show to maximise footfall to your stand.

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    • Off-page SEO: a guide to link building

      Link building is one of the most difficult, yet most effective, areas of SEO. While technical and on-page SEO are more like a science — straightforward to implement if you know the formula — off-page, SEO involves a bit more creativity. Here, Andy Kehoe, Marketing Executive at technical PR agency, Stone Junction, discusses the benefits of off-page SEO and explains how to get started.

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    • Providing knowledge to increase online visibility

      It’s a truth universally acknowledged, that the most successful companies have a thirst to give away knowledge as well as sell products and services, explains Andy Kehoe, Marketing Executive at technical PR agency Stone Junction.

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    • 200 not out

      As Connectivity reaches 200 issues, we take a quick look at where our strategic partners sit in the Industry 4.0 landscape, what factors are driving them forwards, and also what milestones they’ve achieved in getting to where they are today.

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    • PPC keyword research: what keywords should you target for your campaigns?

      In an increasingly competitive business environment, PPC can go a long way towards fulfilling your marketing objectives, explains Andy Kehoe, Marketing Executive at digital marketing, PR and PPC agency, Stone Junction.

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    • Picking the best STEM YouTube partner: Top 5 engineering YouTube channels

      Since its creation in 2005, the popularity of YouTube has skyrocketed. Currently, global users watch 5bn YouTube videos per day, totalling over 1bn hours of content – that’s more than Netflix and Facebook combined. While other social media platforms rise and fall, there seems to be no end to the ever-increasing popularity of YouTube. Here, Hannah Sanders, Account Executive at Stone Junction, explains how STEM companies can choose the best YouTube channel to appear on.

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    • Technical PR and planning for peace

      “In preparing for battle, I have always found that plans are worthless, but planning is everything.” This quote is generally attributed to Dwight Eisenhower, but in his own writing he attributes it to an anonymous soldier – and the quote is a little different. Here, Richard Stone, Managing Director of technical PR agency Stone Junction, explains why.

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    • International PR firm to attend this year’s Advanced Engineering Show

      Technical PR agency, Stone Junction, will be joining this year’s largest gathering of the UK engineering professionals on the November 3 and 4 at the NEC, Birmingham, when it exhibits at Advanced Engineering. Stone Junction will be on stand number C33.

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    • Tech PR agency wins multiple golds

      Technical PR agency, Stone Junction, racked up a tally of five gold awards at this year’s CIPR (Chartered Institute of PR) PRide awards. The awards mark another year of continued excellence with the agency becoming the first to win PR Consultancy of the Year for three consecutive years.

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    • Creating a family of content using pillar pages and topic clusters

      There were around 1.8 billion websites online when you began reading this article. By the time you finish reading it, there will have been another 550 launched. According to W3Techs, 62.3% of all of them are in English, with Russian, the next most popular language, only representing 7.5%. All this means that standing out is harder than ever before, explains Andy Kehoe, Marketing Executive at Stone Junction – the first PR agency for the Fourth Industrial Revolution.

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    • How has the pandemic changed technical PR?

      In a guest column, exclusive to Connectivity, Richard Stone, Managing Director of Stone Junction explains how the pandemic has changed the world of PR, a year after its impact began to be felt in the UK.

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    • Tech start-ups and the problem with neology

      Amongst cutting edge automation technology start-ups, there’s a well understood problem with language; nobody uses new and emerging words when they are buying things. In a guest column, exclusive to Connectivity, Richard Stone, Managing Director of Stone Junction – the first ever PR agency for the Fourth Industrial Revolution – explains how to tackle the challenge.

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    • Inspekto – a Stone Junction case study

      Quality assurance (QA) and manual inspection cost the manufacturing industry billions. Relying on the human eye for inspection is often unreliable, businesses needed a better strategy to avoid these losses – enter Inspekto.

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    • Why tech PR businesses need Instagram

      In a guest column, exclusive to Connectivity, Richard Stone, Managing Director of Stone Junction – the first-ever PR agency for the fourth industrial revolution – explains why neglecting Instagram is a definite #instafail for any tech business.

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    • Stone Junction delivers agency first Christmas advert

      Engineering PR consultancy, Stone Junction, is taking on the behemoths of the Christmas ad industry this week with its own effort, “The year I missed Grandma”.

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